CONNECT WITH YOUR COMMUNITY TO BUILD YOUR PRACTICE
A Weekly State-of-the-Art Eblast Makes It Easy.
Your Own Website & Domain
In order for this to work, you’ll need to have a domain registered with an authorized registrar. And frankly it’s best to have your own website. If this web jargon is confusing to you, just ask us and we’ll be glad to explain.
There’s lots of easy ways to create a simple website these days and we might even be able to help if you need one.
A Campaign Monitor Account
At this time we’re using Campaign Monitor for our eblast vendor. If your contact list is smaller than 499 this costs $9/month; 500-1499 is $29/month.
We’ll help you sign up (to use our eblasts you need to be listed as our client) but we charge no premium over Campaign Monitor’s prices; we have no affiliate relationship with them.
Your Web Host Login Credentials
In order to send your eblasts from Campaign Monitor we need to configure something called a DKIM record.
Simply put, when this is done every server around the world will be updated to recognize that emails Campaign Monitor is sending for you are actually coming from you.
Otherwise those servers will see your emails coming from an IP address that’s not associated with your website and they’ll be undeliverable. Without DKIM records configured properly the world’s servers will think they’re coming from someone pretending to be you (this is called “spoofing“).
Every web host handles these a little differently, so we’re set up to take care of this for you once we have your web host log-in credentials.
If you prefer to keep those secret we can coach you through the process. Remember though, if you have us do this for you, you can always change your web host password after we’re done.
A Logo, a Call To Action Graphic, Maybe A Headshot and Bio
There are three places your eblast can be customized.
First is your logo, which goes at the top.
Second is a call-to-action graphic. In our eblast examples (scroll down to view the gallery) this is the graphic mid-email. This is a key element for generating new or repeat business: it’s an invitation for readers to get in touch with you.
The third, if you like, is a headshot and brief bio which goes at the bottom of the eblast.
You only get one chance to make a first impression. For the best aesthetic and presentation, we suggest these be professional designs. We include a new call-to-action in our setup fee ($125).
We’ll need your logo in PNG or JPG format. If you need a logo created we can do that for you or adapt yours (if it’s not in JPG or PNG format) at our regular customization rate ($50/hr).
An Email List We Can Upload
We’ll need a list of the email addresses you want to blast to in electronic form.
This can be as simple as a text or Word doc, an Excel or other spreadsheet, or even a database.
If you already have an account with an eblast service provider like Constant Contact or Mailchimp, we can help you download it from there (or do it for you).
If your list is in paper form, it’ll have to be typed into one of the above electronic document types. You can do that, or we might be able to help with that, too (depends on our workload).
Custom Content
We Do It For You- Original Logo Design
- Convert your paper email lists to electronic form
- Original custom written articles and/or interview content. This typically takes 2-3 hours per piece. Interviews can be done via phone or Zoom conference.
- Incorporating your preferred content into your personal eblast – either from your research or original written content such as a professional blog article, for example.
- Questions? Get in Touch.
Standard Package
Using Our Aggregated Content - Patron Discount- Since you’re a Patron, we’re waiving our normal $125 set-up fee for you.
- This means you’ll get these services free: account set up, a customized call-to-action design, adding your bio and headshot (if you want them included), converting and importing your email list, and updating your domain registrar’s DKIM record so your e-blasts get delivered (see “Your Web host Login Credentials,” above for more details).
- Every Wednesday we’ll send your customized eblast to you for review. If you’re uncomfortable with any of the articles we’ve chosen, we’ll swap it out for another one in our collection, per your preference. (We take requests, as long as there’s a URL to which we can link.)
- We will schedule your eblast for your preferred time — we recommend sending it Saturday afternoon for the best open rates.
- We also teach DIYers to do their own weekly customization, working from our templates.
- Questions? Get in Touch.
- THIS IS THE CORRECT BUTTON TO CLICK IF YOU’RE ONE OF OUR PATREON PATRONS.
Eblast Training
We Teach DIYers- In-Depth Eblast Training Sessions to Teach You:
- Customization and Eblast Basics
- Setting Up Google Analytics
- How to Interpret Metrics
- Organizing, Uploading, and Maintaining Your List
- Questions? Get in Touch.
- We also host a three-hour NCCAOM-approved PDA course from time to time teaching these skills. If you’d like to be kept informed about the next course date, please share an email with us in the opt-in below.
Standard Package
Using Our Aggregated Content - Patron Discount- Because you’re a Patron, we’re waiving our usual $125 setup fee..
- So you’ll get all this free: account set up, a customized call-to-action design, adding your bio and headshot (if you want them included), converting and importing your email list, and updating your domain registrar’s DKIM record so your e-blasts get delivered (see “Your Web host Login Credentials,” above for more details).
- Every Wednesday we’ll send your customized eblast to you for review. If you’re uncomfortable with any of the articles we’ve chosen, we’ll swap it out for another one in our collection, per your preference. (We take requests, as long as there’s (We take requests, as long as there’s a URL to which we can link.)
- We will schedule your eblast for your preferred time — we recommend sending it Saturday afternoon for the best open rates.
- We also teach DIYers to do their own weekly customization, working from our templates.
- Questions? Get in Touch.
- THIS IS THE CORRECT BUTTON TO CLICK IF YOU’RE ONE OF OUR PATREON PATRONS, UNLESS YOU WANT TO BE A DIYer. IN THAT CASE, USE THE “QUESTIONS” LINK ABOVE TO CONTACT US. THANKS!
Custom Content
We Do It For You- Original Logo Design
- Convert your paper email lists to electronic form
- Original custom written articles and/or interview content. This typically takes 2-3 hours per piece. Interviews can be done via phone or Zoom conference.
- Incorporating your preferred content into your personal eblast – either from you research or original written content such as a professional blog article, for example.
- Questions? Get in Touch.
Eblast Training
We Teach DIYers- In-Depth Eblast Training Sessions to Teach You:
- Customization and Eblast Basics
- Setting Up Google Analytics
- How to Interpret Metrics
- Organizing, Uploading, and Maintaining Your List
- Questions? Get in Touch.
- We also host a three-hour NCCAOM-approved PDA course from time to time teaching these skills. If you’d like to be kept informed about the next course date, please share an email with us in the opt-in below.
Previous Eblast Designs and Content
No. 1 Detoxify
• Going Non-Toxic
• Restore the Ecosystem
• New hope for resolving the Plastic Trash Island
No. 2 Self Care
• Processed Food
• Pregnancy Acupuncture
• Cranio-Sacral pressure point massage
No. 3 Immunity
• Building evergeen immunity
• Algae heals diabetic wounds
• Reduce Allergie with probiotics
No. 4 Clean Up
• Choosing the right filter
• Hungry & hangry
• Healthy oil options
No. 5 Illness
• Citizen/Scientists Fight Huntington’s
• Gut & Brain Health
• Epigenetics
No. 6 Antivirals
• Asian Herbs Protect Against Respiratory Viruses
• “Thieves Oil” and Pandemic Protection
• Meat Plants Forced to Stay Open
No. 7 ADHD
• Five Biotypes of Depression
• Butyrate for Gut & Brain Health
• Sleep Deprivation and ADHD
No. 8 GMO Free
• GMO-free is Not the Same as Organic
• Diet & Cardiovascular Disease
• Sourcing the Right Supplements